Rubber Tracks

The Story

Converse Music had outgrown it’s roots as a well designed Tumblr site and needed a full site redesign to further the programs goals in 2015.

The Challenge

Building off a purely content model, create and launch a global music program from the ground up that includes ticketing, an RSVP mechanic, and the flexibility to adapt to several markets while supporting multiple languages. Work includes creative direction, design, and content strategy.

The Tech

  • Wordpress CMS
  • Tumblr API