The Story

We built a mosaic in Main Street Garden Park in Dallas to celebrate Jordan Spieth’s impressive championship season. We took an existing image of Jordan Spieth and built software to extrapolate a halftone pattern, which was then CNC printed onto a 60’x45’ stencil. The mosaic took over three days to complete, taking 1,000 man hours and 24,152 golf balls placed on tees. Time lapse footage was captured throughout the whole process and the resulting social content amassed over 100k YouTube views.

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The Challenge

  1. Create a giant mosaic of Jordan Spieth that both caught the attention of passersby and looked accurate enough for the subsequent national print ad and broadcast spot shoots.
  2. Capture / edit time-lapse content from multiple angles for AT&T’s use.

The Tech