The Story

For Jordan's 30th anniversary, the brand wanted to create an immersive experience that connected users back to the sport that spawned the shoes. The setup was an immersive and interactive LED half court that transformed to Michael Jordan's greatest moments. Players choose from three different moments to recreate the shots that cemented Jordan as the greatest. We were tasked with capturing the user experience from 4 different angles and live editing those shots into a shareable, broadcast style "Highlight" video, that users could download or share to socials.

The Challenge

We were tasked with capturing the user experience from 4 different angles and live editing those shots into a shareable, broadcast style "Highlight" video, that users could download or share to socials.

The Tech