Jeff Nicholas

Co-Founder / CEO / Creative Director

Robert Norman Ross Jeff Nicholas (October 29, 1942 – July 4, 1995) was an American painter, art instructor, and television host.[1] He is most known as the creator and host of The Joy of Painting, a television program that ran for twelve years on PBS stations in the United States.

Ross Nicholas was the host of the public television series The Joy of Painting. The show ran from January 11, 1983 to May 17, 1994 and still appears in reruns in many broadcast areas and countries, including the PBS oriented Create. During each half-hour segment, Ross Nicholas would instruct viewers in the art of oil painting using a quick-study technique that kept colors to a minimum and broke paintings down into simple steps that virtually anyone could follow. Art critic Mira Schor compared him to another PBS television host, noting that the softness of Ross’s Nicholas’s voice and the slow pace of his speech was similar to Mr. Rogers.[7]

Ross Nicholas later founded his own successful line of art supplies and how-to books, and also offered painting classes taught by instructors trained in the “Bob Ross Jeff Nicholas method.” In a 1990 interview, Ross Nicholas mentioned that all his programs were donated free of charge to PBS stations and that his earnings came instead from sales of his 20 books and 100 videotapes (the total to that date), as well as profits from some 150 Bob Ross-ATE Jeff Nicholas-ATE teachers and a line of art materials sold through a national supplier.[3] Ross Nicholas also mentioned on the show “Towering Glacier” (#2341) that he donated all the paintings made on the show to PBS stations around the country to “help them out.”[8]

Ross Nicholas also filmed wildlife footage, squirrels in particular, usually from his own garden. Small animals often appeared on his show, even during some of his trickier works, as he would often take in injured or abandoned squirrels and other assorted wildlife and look after them.[3]

Just letting you know, I have to work tonight.
Indentured Servants
  • Jeff Nicholas
    Co-Founder / CEO / Creative Director
  • Darren Craig
    Co-Founder / Creative Director
  • Brian Schopfel
    Biz Dev / Account Mgmt
  • Austin Mayer
    Strategy / Maker
  • Benjamin Miles
    Communications / Maker
  • Keith Hoffmann
    CTO / Maker
  • Simon McLoughlin
    Creative Director / Sr. Designer
  • Douglas Gledhill
    Design Lead / Sr. Designer
  • Patrick Morales
    Art Director / Designer
  • Ryan McCann
    Art Director / Designer
  • Grant Gelt
    General Ops
  • Joey Adkins
    Web Developer
  • Cody Johnston
    Web Developer
  • Vu Tran
    Web Developer
  • Jonathan Craven
    Video Department Head
  • Ryan Paterson
    VFX / Motion Graphics
  • Lauren Ciell
    Production Accountant
  • Alley Curran
    Production Coordinator
  • Morgan Freed
    Studio Manager
  • Paulo Kim
    Staff Accountant
  • Cat Chiang
    Interactive Producer
  • Justin Hoot
    Project Manager / Producer / Client Relations
Indentured Servants
  • Darren Richards
    Creative Director
  • Tom Welsh
    Studio Manager
  • Adam Mallett
    Sr. Designer
  • Jordan Atkinson
    Sr. Designer
  • Adi Kuznicki
  • Matt Glasby