We’re pleased to announce a new project we’ve been working on will be launching on Friday! Twin Atlantic’s ‘Twinstagram Photo Mosaic Project’.
You can grab the Press Release here, or check out an excerpt from it below. Stay tuned here too – we’ll be posting a big write-up on the tech and process behind the campaign after it launches.
Twin Atlantic fans are asked to post photos of what the band’s current single, titled ‘Free,’ means to them on Instagram using the hashtag #freetwinatlantic. The site, http://freetwinatlantic.com, will pull these photos into a special HTML5 & CSS3-based photo gallery that fans can view and share with friends via Email, Facebook, and Twitter. Once enough fans have posted photos to Instagram with the hashtag, exclusive content will be unlocked directly on the site, like free remix downloads, very special acoustic videos, and a few surprises too.
As the fans’ photos stream in, they will be automatically pulled into a photo mosaic of the ‘Make A Beast Of Myself’ single cover of the Virgin Mary in real-time on the site. This fan-generated photo mosaic will be made into a limited edition lithograph, available for pre-order directly from the site.
This new web project was developed with HTML5, CSS3, JavaScript, PHP, and MySQL, as well as a solid batch of API hacks, tying together Soundcloud, Vimeo, Instagram, Topspin, awe.sm, Chartbeat, Google Analytics, the Facebook Open Graph, Google+, and Twitter.
Presented by Rock Sound Magazine in conjunction with Red Bull Records.