The first shoe from the Hooves line we’ve been developing is finally available! THE BEAST can be ordered over on the Hooves site and will be on shelves at a bunch of stores nationwide by the end of the week.

As you may or may not know, we’ve been working on this project for about 2 years now, designing everything from packaging to print ads, the shoes themselves (with the help of Joe Babcock at Gravis) to the website.. if it’s design and it relates to Hooves, we’ve done it. Not to mention the fact that we’re brand managing, heading up the marketing efforts, doing most of the PR, running the events.. I guess you could say The Uprising LLC IS Hooves. In a way.

Thanks to everyone’s support as of late. Bobby of at The Hundreds, Hypebeast, Blabbermouth, Roadrunner Records, Trivium, Nuclear Blast Records, Prosthetic Records, Maria at Adrenaline PR, the whole Gravis team, and Nick and Dave. It’s just beginning!!

Photos courtesy Hypebeast