Today we bring you a project that we’ve been working on with Joe Rogan for quite some time now. It’s been under wraps for over a year but today we’re finally launching the site and the new line, Higher Primate.

It’s funny, we’re launching with 4 tees and it seems like, to the outsider, “hey, that’s easy enough. slap graphics on 4 tees and throw up a webstore, right?” But in reality, a lot of blood, sweat and tears have gone into the creation of this line and the initial tees over the past year. From getting the designs just right to going through just about every blank garment manufacturer we could get our hands on, to dialing in the printed samples, developing the special hang-tags, designing and developing the site, building out the webstore with GoMerch, and everything in between.

We’re honored that Joe trusted us enough to work on the design, branding, and development of his baby.. a line of clothing that tells quite the story and is inspired by everything from the teachings of Terrance McKenna and his experimentation with Hallucinogens to Einstein’s research in relativity.. more of which will be revealed as the onion peels.

We’re excited to see where this goes.