Check out the campaign we put together for the upcoming AWOLNATION Fall Harvest Tour. Full branding, from the print ads to the site splash page, to the teaser video promo we put together with the help of Danozone from 2 Headed Horse (and his killer production, video, and audio team). We’re pretty stoked on how this all turned out, and we had a blast doing it. See for yourself:

Dano and the guys from 2 Headed Horse did a really great behind-the-scenes write-up on this one too.
You can check that out over on their blog here, and we’ve also reposted below:

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Darren Craig, of The Uprising Creative, was the visionary behind the branding campaign.
Seen here, directing on set (Left).

Danozone handled the camera work. Below is a custom home made helmet cam rig, that Dano specifically
built to hold a full sized DSLR camera. Keeping the shot realitively steady while charging through the corn field
at full speed.

After a successful POV helmet cam test around the office, it was time to hit the fields.

On a tight deadline, we gathered any and all creepy props from around the 2HH office.

Darren & fellow Uprising designer, Ryan McCann, chopped up 30 glowsticks from the 99cent store
to create the erie glowing crystal ball.

We also hit up the army surplus store to create the apocalyptic haz-mat costume.

Darren & Ryan shown modeling the fall 2011 cornfield attire line.

Then it was time to run our asses off throughout the corn maze.
Which proved much more tiring on the muddy soil than we had imagined.

Finally we got to pull out some toys for the last shot, here assembling the 12 foot Kessler Crane to get
a nice reveal of the AWOLNATION spaceman…

Also played by Ryan McCann.

Darren was in charge of cuing the fog for our special effects department.

Then it was time to finish up the editing with some motiongraphics to make the scene take place in an
unexplained Awolnation cropcircle. We also got Tim O’Sullivan on board to work his magic with the audio,
mixing in subtle Awolnation tracks from the album along with all sorts of sound detail.

Directed by Darren Craig & Danozone
Produced by The Uprising Creative & Red Bull Records
Co-produced by Mia Kirby
Music by AWOLNATION
Filming, Editing, & Motion Graphics by Danozone
Sound Design by Tim O’Sullivan
Branding, Web & Poster Design by The Uprising Creative
Photos by Christopher Donez